Transformational > Transactional: Sell Identity, Not Steps

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Oct 21, 2025

Business coach Julie Solomon, known for her Identity Elevation Framework, dives into the art of refining messaging to attract the right clients. She explains the shift from focusing on former self buyers to engaging with your 'highest self buyer.' The conversation emphasizes authenticity over hustle, highlighting the importance of transformational messaging. Julie shares practical insights on mirror messaging and how to evolve your marketing as your business grows, ensuring your message reflects your current identity and attracts aligned buyers.

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INSIGHT

Scale By Being Seen As More

Scaling comes from being seen as more, not doing more.
Julie Solomon says authenticity and congruence convert faster and retain clients longer.

INSIGHT

Message To Buyer Readiness Stages

Most entrepreneurs keep speaking to buyers who aren't ready to invest.
Julie's Identity Elevation Framework reframes messaging to match buyer readiness stages.

ADVICE

Stop Targeting Your Former Self

Avoid targeting the former self buyer after year zero of your business.
Do not rely on origin-story-focused, step-by-step messaging that requires heavy convincing.

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Change Your Message, Attract and Book Your “Highest Self” Buyer

Content feeling forced lately? It’s likely a signal that your message needs to change. In this episode, I sit down with powerhouse business coach Julie Solomon to unpack how to refine your message so it reflects who you are now (and attracts the clients you actually want to work with).

Julie breaks down her Identity Elevation Framework, revealing how to move from marketing to your “former self buyer” to speaking directly to your “highest self buyer”. This conversation is a must-listen if your content feels off, your offers aren’t converting the way they used to, or you’re ready to scale through clarity, not chaos.

Together, we dive deep into the specifics of how to shift from transactional marketing to transformational messaging.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ You Scale By Being Seen As More, Not Doing More – True growth doesn’t come from posting more, producing more, or hustling harder. It comes from being seen as the elevated and aligned version of yourself and allowing your message to reflect that transformation.

2️⃣ Start Selling To Your Highest Self Buyer – Creating content for the old version of yourself is guaranteed to keep you stuck. Julie’s framework shows you how to shift your message to attract clients who are already aligned and ready to buy.

3️⃣ Transformational Messaging vs. Transactional Messaging – Transactional marketing focuses on process, while transformational messaging sells aspiration. When your words reflect who your audience wants to become, they recognize themselves and take action faster.

RESOURCES MENTIONED IN THIS EPISODE:

Join Julie’s signature membership for just $1 to master her proven frameworks and start creating content that converts in one hour a week: amyporterfield.com/julie

Check out House of Health on Instagram: @houseofpamelyn

MORE FROM JULIE

Follow Julie: @julssolomon

Learn more about The Revenue Accelerator, Julie’s four month identity alignment container that rebuilds your messaging, positioning, and offers so your external brand finally matches the woman you’ve become: juliesolomon.net/work-with-julie

MORE FROM ME

Follow me on Instagram @amyporterfield

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