Leaning In Holiday Activations with SNOWDAY'S Scot Redman (Part 2)
In the second part of our conversation with Scot Redman of Baymo, hear how the experiential company is revolutionizing the holidays. Scot shares insight into his team’s creative process for SNOWDAY, and what they see for the future of the industry.
Plus, Trademark’s Stephany Ruiz, Senior Director of Guest Services & Experience, and Chuck Steelman, VP of Experience, give a snapshot of holiday activations across the Trademark portfolio, from celebrity appearances to mesmerizing decor.
Be sure to subscribe to hear future episodes as the Trademark team speaks with experts in the real estate industry.
Links:
Topics:
(0:37) - Recapping the Trademark Holiday Experiences
(2:28) - How do you continue to evolve a project like Pop?
(5:06) - What is your creative process?
(9:23) - What do you think separates you from other immersive selfie museums?
(13:06) - What advice would you give someone looking to get into the immersive experience industry?
(15:03) - Meeting the Buyer brothers and industry predictions