#32: AI Writing Mega-Episode — The Future of Writing in the Age of AI, AI Writing Tools: Capabilities, Limitations, and Concerns, and How AI Will Change Writing Careers Producer: MAII or Music Radio Creative

Feb 1, 2023

This fascinating discussion dives into the transformative power of AI writing tools, reshaping storytelling and content strategies. The hosts unpack the challenges writers face as AI becomes a part of their toolkit, advocating for proactive adaptation. Through case studies of media giants like CNET and BuzzFeed, they reveal the mixed results of AI implementation. The importance of maintaining human insight is stressed, urging writers to enhance their skills while navigating an evolving landscape filled with opportunities and uncertainties.

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INSIGHT

Uncertainty in Writing's Future

The future of writing and the writing profession is uncertain due to AI's rapid advancement.
Current AI tools lack fact-checking and require human oversight, making it complex to fully automate writing.

ADVICE

Embrace AI Writing Tools

Writers should proactively experiment with various AI writing tools to understand their capabilities and limitations.
Approach AI writing with a positive mindset, focusing on how it can enhance your workflow and create new opportunities.

ANECDOTE

AI as a Writing Assistant

Paul Roetzer uses AI writing tools primarily for ideation, summarization, and transcription, not first drafts.
He sees AI as an assistant that can be used differently by each writer to improve their individual writing process.

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This week on The Marketing AI Show, all three topics focus on AI and writing. This mega-episode brings to the surface many of the questions we’re hearing from our community.

AI writing tools are rapidly transforming the art and science of storytelling, and in the process, they're disrupting writing as we know it. Everyone at every size company now has access to powerful and affordable AI technologies that are redefining writing and forcing companies to reimagine content teams and strategies to remain competitive.

We can already 10X our content output, like ads, articles, blog posts, emails, and more, with today’s AI—and it’s growing more powerful by the day. This has created massive uncertainty for writers, brands, agencies, and media companies.

And it’s made it essential that writers, editors, and content leaders take action to understand and apply AI. Today’s podcast episode is a mega-episode on AI writing and the impact it will have on writers and writing as we know it.

Funding is flooding the space, and we’re already seeing media businesses incorporate AI writing into their business models—with mixed results. But these businesses are moving forward anyway. It’s important for marketing and business leaders to remember that a tool like ChatGPT is just the tip of the AI iceberg for marketers and business leaders. It's the shiny object that's captured everyone's attention, and rightly so.

So what is the future of AI and writing?

The second topic on AI and writing touches on AI writing tools.

These tools can enable all sorts of highly valuable use cases across writing functions. Used intelligently, these tools can dramatically improve your productivity and performance as a writer.

On the other hand, they also have plenty of limitations that any writer using these tools must be able to identify if they want to succeed at AI-powered writing.

How should these tools be used by individuals and brands? We believe that understanding the very real issues raised by this technology is key to adopting it in a responsible way.

And finally, how will AI change writing careers? AI is going to have a major impact on the careers and skills of writers and content professionals. These more intelligent tools are already opening up new frontiers of creativity, productivity, and writing at scale for savvy professionals.

But they’re also changing the nature of writing work and business models, and writers and companies will need to adapt accordingly.

Mike and Paul invest these 45 minutes in helping listeners understand what these new developments mean, providing context on what marketers and business leaders can do, need to consider, and how to adapt.

Listen to this week’s episode on your favorite podcast player and be sure to explore the links below for more thoughts and perspective on these important topics.