Why You Should Trust a Sceptical Beauty Journalist with Your Skin

Award-winning beauty journalist turned brand founder, Joanna Ellner, has spent her career exploring the intersection of science, ritual and skin. After more than a decade writing for some of the world’s leading beauty publications — and consulting within the luxury skincare space — she channeled her deep industry insight into creating REOME, a regenerative skincare line redefining modern repair. 

In this episode of MECCA Talks, Joanna shares her journey from journalist to formulator, how her studies in Traditional Chinese Medicine shaped her philosophy, and why she believes true skincare goes beyond trend — it’s about balance, rhythm, and results. 

Join us as we dive into the science, spirituality and story behind REOME’s insider-loved formulas. 

Click here to shop REOME exclusively at MECCA

Host: Kate Blythe

Show Producer: Kerri Gordon

Technical Producer: Nicole Cooper

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MECCA Talks wishes to acknowledge the Traditional Custodians of the land on which we recorded this episode at our studio in Naarm: the Wurundjeri people of the Kulin nation. We pay respect to Elders – past and present. We recognise their ongoing connection to this beautiful country, with knowledge and stories that have been handed down since time immemorial.

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