Tech Disruptors Adobe’s President on Mastering the Entire Content Supply Chain
19 snips
Mar 19, 2025 
Anil Chakravarthy, President of Adobe's Digital Experience business, dives into the world of creativity and marketing technology. He shares insights on Adobe's integration of generative AI and natural language interfaces to create personalized customer experiences. Chakravarthy discusses GenStudio's role as an end-to-end content supply chain solution and highlights how creativity fuels effective marketing. He also touches on the importance of collaboration between creative and marketing teams, and how new innovations are driving growth without cannibalizing existing products.
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Conversational, Continuous Customer Experiences
- Customer experiences must be conversational and continuous across channels to remain relevant.
- Adobe believes the next evolution is customer experience orchestration enabled by AI.
Gen AI Enables Journey-Specific Personalization
- Gen AI lets brands create highly specific content for individual customers within their journey.
- Combining creative tools with customer data enables personalization at scale.
GenStudio Is A Full Content Supply-Chain
- Adobe frames GenStudio as a full content supply chain solution spanning creation to insights.
- The reported $1B ARR covers the entire GenStudio content supply chain suite, not just recent features.