Denise Persson, Chief Marketing Officer at Snowflake, explores Snowflake’s Modern Marketing Data Stack and the importance of artificial intelligence. Over the past six months, there has been a notable increase in the adoption of AI and machine learning applications. While this is putting pressure on marketers to formulate AI strategies for their organizations, an effective AI strategy first requires having a well-defined data strategy in place. Today, Denise discusses the Modern Marketing Data Stack Report from Snowflake. Show Notes
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