Discover the 'Fuck No' feature in HEY, an unconventional email management tool. Learn about the decline of Easter eggs in software and the benefits of adding a touch of humor to work. Explore the rapid implementation of the feature and the importance of not overthinking product decisions. Find out how a small team added the feature quickly and efficiently. Uncover the significance of incorporating fun and quick changes into the workplace.
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question_answer ANECDOTE
Origin of "Fuck No"
The "fuck no" feature in HEY email originated from a 2021 idea about automatically rejecting emails based on keywords.
It was simplified to a quick keyboard command for a more immediate, cathartic experience.
insights INSIGHT
Easter Eggs in Software
Software Easter eggs, like the "fuck no" feature, add a layer of fun and personality often missing in business software.
These hidden surprises create a sense of delight and remind users that humans are behind the software.
volunteer_activism ADVICE
Handling Feedback
Don't let the most easily offended dictate product decisions.
It's okay if not everyone loves every feature, some dislike is acceptable.
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Have you ever wanted to bid farewell to bothersome emails without the hassle of unsubscribing or composing polite "please stop emailing me" requests?
Today 37signals' co-founders, Jason Fried and David Heinemeier Hansson, join host Kimberly Rhodes to walk listeners through HEY's newest addition that allows users to express their email frustrations unconventionally. Introducing the 'Fuck No' feature for those instances when a simple "no" just won't suffice.
Listen in as Jason and David delve into the concept of Easter eggs—those hidden surprises that infuse a touch of edgy enjoyment into software. Then discover how this feature has emerged as a compelling reason for both newcomers and returning users to explore HEY as their email solution.
If you've ever wanted a playful solution to solve an age-old email dilemma, tune in!
The 'Fuck No' feature in HEY: offering unapologetic email management with an edgy twist.
In a world filled with seriousness, the 'Fuck No' feature serves as a reminder that software and work, in general, should be more lighthearted.
The rapid implementation of the 'Fuck No' feature showcases the benefits of not overthinking things in order to allow your organization to implement small, low-risk changes quickly and efficiently.
Resurrecting Easter eggs: rediscovering the hidden surprises in software that have all but disappeared in today’s tech world.
Unprofessional? NOPE—how adding a playful edge can enhance the user experience and add a layer of levity that resonates with many (MOST) users.
How the 'Fuck No' option is unleashing catharsis on annoying emails while enhancing the HEY user experience, and embodying 37signals dedication to empowering customers.
Rework is a production of 37signals. You can find show notes and transcripts on our website. Full video episodes are available on YouTube and X [formerly known as Twitter).
If you have a question for Jason or David about a better way to work and run your business, leave us a voicemail at 708-628-7850 or email, and we might answer it on a future episode.
REWORK