#121: Kayla Kroot on NFT Artists, the Attention Economy and Koii Network

Kayla Kroot is the Creative Director and Co-founder of Koii Network. Kayla is driven by a desire to enhance the experiences of modern digital consumers as they navigate the new internet. Her mission to bridge the gap between user experience and art began during her experience working with the Israeli Opera as a Prop and Set Designer. Prior to co-founding Koii Network, she was a freelance UX/Graphic Designer working for various tech brands. She holds a Bachelor of Science degree in Architecture from Washington University in St. Louis, and is currently based in Chicago, USA.

In this conversation, we discuss:
- The importance of UX
- How artists can benefit from the Attention Economy
- NFT and the future of the NFT artist
- NFT mass adoption
- How artists can create and publish art that is better for artists
- How artists can maintain the rights to their work
- Women in Blockchain / Crypto
- The future of Web3
 
Koii Network
Website: koii.network
Twitter: @KoiiNetwork
LinkedIn: Koii.network

Kayla Kroot
Website: kaylakroot.com
Twitter: @kaylakroot
LinkedIn: Kayla Kroot

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