How can local businesses effectively manage their online and offline reputation? In this episode of the Local Marketing Lab, Shereen Qumsieh, co-founder and CEO of Akira, shares her insights on mastering reputation management for local businesses. With over 20 years of experience in the tech space, Shereen dives into the critical aspects of turning data into actionable insights, responding to customer feedback, and maintaining accurate business listings.

Here are some topics discussed in the episode around mastering your online and offline reputation:

• Present data as actionable insights rather than overwhelming numbers
• Responding to both positive and negative online reviews
• Soliciting direct customer feedback before it becomes an online review
• The “Goldilocks zone” for Google reviews and why it matters
• Accurate business listings in online reputation

Resources

• Connect with Shereen Qumsieh on LinkedIn.
• Learn more about Akira.

Other shout-outs

• Michael Beck from Popcorn GTM.