Just because a brand decides to engage in inclusive marketing, doesn't mean the consumers they want to attract will automatically respond favorably.
Trust needs to be earned before consumers from underrepresented and underserving communities will feel like give their attention, dollars, and loyalty.
In this episode Black consumers share what brands have done and should do to earn their trust.
Go to www.listentothem.co to listen to all the episodes in this series. There you'll also find details about the live workshops February 22-24, 2023 [Replay is available, you can access once you sign up] to help you develop action plans based upon the insights from this series
Get the transcript of this episode here
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