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TechCrunch Industry News

AI is burying company web sites in search results, but Otterly.AI thinks it can help

Dec 19, 2024
04:13

Many sites saw their organic traffic decline in 2024, in big part due to the rise of AI-generated search results. Many queries no longer lead to click-throughs, and even when users click, it is hard for companies to get more context on searches made within apps like ChatGPT or Perplexity.

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