Advisor Marketing Made Simple How to Write A High-Converting Email Sequence As An Advisor (Francesca McLin)
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Feb 19, 2025 Struggling with email marketing? Discover how to craft high-converting email sequences that engage potential clients. Learn the 'Rule of One' for clarity in messaging and the power of storytelling to connect emotionally. Explore strategies for effective welcome sequences and timely tax season communications. Understand the balance between automated and personalized content. Transform your approach with practical templates and actionable insights to boost your client engagement and conversion rates.
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Essential Email Considerations
- Focus on two things: your target audience and your offer.
- Ensure your email list aligns with your ideal client and your offer is unique.
Overcome Perfectionism
- Overcome perfectionism; send emails even if they're not perfect.
- Iterate and improve based on results.
Rule of One
- Follow the "rule of one": one email, one reader, one message.
- Determine the single takeaway and desired action.