How to Make It in Africa’s Business Media Industry with Jaco Maritz

Episode #57 with Jaco Maritz, who is the Founder of How We Made It in Africa, which is an online publication that talks to Africa’s most interesting entrepreneurs and businesspeople to reveal:

- How they built their companies – from the initial idea to commercial success
- The business lessons they’ve learnt on their journeys so far
- The latest business trends and untapped opportunities in their respective sectors and countries

What We Discuss With  Jaco Maritz

• What were the challenges in creating an infrastructure that allowed you to effectively tell the stories of African entrepreneurs and businesspeople?
• What are some of the nuances of African online publications?
• Your platform enables entrepreneurs to clearly detail their journey, lessons learned, and business trends. What is the significance of Africans telling their own stories?
• You also published your book, How We Made It in Africa, in 2022, which details the inspiring stories of 25 African entrepreneurs. What was the motivation for publishing the book in addition to the online platform?
• Can you tell us about some of the most important lessons you've learned about doing business in Africa since launching How We Made It in Africa and meeting hundreds of entrepreneurs?
• And much more...

Full show notes and resources can be found here: Unlocking Africa show notes

Did you miss my previous episode where I discuss Powering Prosperity. The Transformative Power of Industrial Policy in Africa with Jonathan Said? Make sure to check it out!

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Connect with Terser on LinkedIn at TerserAdamu, and Twitter @TerserAdamu

Connect with Jaco on LinkedIn at JacoMaritz, and Twitter @Jaco_Maritz

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Do you want to do business in Africa? Explore the vast business opportunities in African markets and increase your success with ETK Group.

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