Ep. 118 | Create For an Audience of One with Srinivas Rao

Srini Rao is the host of the Unmistakable Creative podcast where he’s interviewed 600+ creatives, entrepreneurs, thought leaders and people from all walks of life as well as the author of the Wall Street Journal bestseller The Art of Being Unmistakable, and An Audience of One: Reclaiming Creativity for Its Own Sake.

I’ve followed his work for years, and love how committed he is to his craft as an interviewer, writer and all around creative. It was a pleasure to have him on the show about his life's journey, feeling like he never fit in and how he built a creative media platform from scratch.

In this episode, you’ll discover:

• The duality of defining our success
• Measuring your success for fulfillment
• Why finding clarity means getting uncomfortable
• How to know you’re on the wrong trajectory
• What to do when you find what lights you up
• Why you need to have more patience in your pursuit
• How to find your passion by trying everything once
• Why passion follows engagement in our lives
• How to escape the matrix of society’s checkboxes
• The power of presence and flow in life and business
• Why presence increases performance at least 5X
• Why questioning social programming is crucial 
• Leaning into your crisis and pain for massive growth
• Why the myth of being discovered will kill your dreams

...and so much more in a conversation designed to shift you with clarity, purpose and perspective.

“Clarity comes from action, it’s a process of removing layers, labels and masks.” 

“To get clarity, you have to be willing to get uncomfortable and deal with your baggage.”

“Passion comes from engagement.”

“Everything you accept as a truth is nothing more than a collective agreement.”

"Everybody is creative."

THE 1% RULE IS OUT ON AUDIOBOOK!

My latest book, The 1% Rule: How to Fall in Love with the Process and Achieve Your Wildest Dreams is now out on Amazon.

I’m so excited to finally release this book, and I need your help to push this up the lists as I am proud of what I have created.

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The 1% Rule was designed to answer three core questions:

Why do some people seem to achieve massive success in everything they do, while others can’t even get out of their own way?

What separates those who get excited and inspired for a season, a quarter, a month or a week — and those who are consistently on fire?

What are the core principles, mindsets, habits, and rituals of those who execute ruthlessly, and those who sit on the sidelines pondering?

…through exploring these answers over the last decade the core principles, strategies and proven framework of The 1% Rule were born and are now yours today.

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