Life Insurance, Wellbeing & Culture : An Interview with Jonathan Roomer, Co-Founder, YuLife

Another great episode out on the podcast this Monday morning, I had the pleasure of sitting down to chat with Jonathan Roomer, Co-Founder and Head of Customer Success at YuLife.

YuLife is a London-based life insurer (just around the corner from us actually!) who are disrupting the life insurance space through gamification.

Launched in 2016, YuLife is digital life insurance striving to transform the current space by addressing a protection gap that has only widened as a result of the pandemic. The insurtech’s philosophy believes that the insurance industry is not fit for the future due to low trust, low perceived value, and low engagement. Their motto 'Protect Lives, Reward Living & Inspire Life' truly encapsulates this.

We dig into the story of YuLife, their strategy of incentivising healthy lifestyle habits and the link between life insurance and well-being. Here are some of the highlights..

📌 As one of five co-founders, how did you come together and what inspired the formation of YuLife?

📌 Why is life insurance and well-being intrinsically linked?

📌 The gamification of healthy lifestyle habits to improve your user's health and wellness?

📌 Balancing & maintaining culture in a fast-growing insurtech

📌 What’s next for YuLife & what does 2023 have to offer? 🚀

Thanks for joining me for the conversation Jonathan!

This Podcast was brought to you by FinPro, an executive recruitment business that works in the Insurance and Insurtech space.

Our host in FinPro Director, Alex Bond

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