Big Think The Metaverse is a golden opportunity to fix the internet’s mistakes | Matthew Ball
Nov 17, 2025
In this discussion, Matthew Ball, CEO of Epyllion and a prominent voice on the metaverse, explores grand possibilities for the future of the internet. He emphasizes that while the metaverse is still a vision, it holds potential for transformative applications, particularly in healthcare through holographic interactions. However, he warns of existing issues like misinformation that may intensify. Ball argues that this emerging space offers a rare chance for all stakeholders to reshape internet governance and address long-standing challenges.
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Metaverse Is An Ambition, Not A Product
- The metaverse does not yet exist as a product or revenue line and remains an ambition.
- It envisions many interactions moving into real-time 3D and AR experiences across daily life.
3D Interaction Matches Human Intuition
- People evolved for physical, 3D interactions and the metaverse promises a more intuitive digital expression.
- Expect younger and older generations to adopt 3D experiences for education, healthcare, retail, and work.
Holography Is Real, Just Expensive
- Holography and high-fidelity AR are already real technologies but are costly and not yet widespread.
- Practical near-term uses include holographic customer reps and virtual try-ons in retail.