The Pitch

#134 RobeCurls: From TikTok to Target

May 29, 2024

Lawyer-turned-inventor Emily Kenison dives into the heatless hair care market with her patented line of curling headbands. Investors debate the potential of RobeCurls, from TikTok trend to Target shelves, exploring growth strategies, fundraising challenges, and the art of pitching to VCs. Will RobeCurls revolutionize hair styling or face the pitfalls of 'lifestyle' businesses?

38:15

Creator website

Episode guests

Emily Kenison

AI Summary

Highlights

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Robe Curls tapped into heatless hair care trend, offering innovative curling headbands.

Robe Curls faced counterfeit challenges, utilizing legal protection for brand authenticity.

Deep dives

Emily's Innovative Idea - Robe Curls

Founder Emily Kennison built Robe Curls, a company inspired by a TikTok trend where women used bathrobes to curl their hair without heat. This innovative approach tapped into a growing shift towards heatless hair care, indicating a potential market trend. Robe Curls introduced patented heatless curling headbands that offer long-lasting curls without damaging hair. The company's success is evident with $3 million revenue, highly profitable margins, and expansion into 1200 Target stores.

Protecting Against Counterfeiting Through Legal Measures

01:00

Introduction

2min

Revolutionizing Hair Styling with Heatless Curling Headbands

3min

Company's Growth, Fundraising, and Retail Expansion Insights

6min

Entrepreneurship and Pitch Teasers with Compliance and Marketing Sponsorships

2min

Scaling Strategies for a Billion-Dollar Business

12min

Navigating Investor Expectations and Crafting a Compelling Vision

2min

Pitching Success and VC Interest

8min

Navigating the Pitch and Market Dynamics

3min

When women started curling their hair with bathrobes, Emily Kenison didn't see a silly TikTok trend. She saw the creation of a new market – heatless hair care. This lawyer-turned-inventor decided to capitalize on the craze by designing her own patented line of heatless curling headbands. Will the investors see a big vision in big curls, or is this just another one of those 'lifestyle' businesses investors love to hate?

Featuring investors Jillian Manus, Beck Bamberger and Mac Conwell.

...

Watch the RobeCurls pitch on YouTube @thepitchshow

To invest with the VCs on the show, join our investor community at thepitch.fund

Superfans can join The Pitch UNCUT and get early access to unedited versions of all ten pitches on season 11.

...

*Disclaimer: The information provided on this show is not intended to be investment advice and should not be relied upon as such. The investors on today’s episode are providing their opinions based on their own assessment of the business presented. Those opinions should not be considered professional investment advice. No offer to invest is being made to or solicited from the listening audience on today’s show.

Learn more about your ad choices. Visit podcastchoices.com/adchoices

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.

The Pitch

#134 RobeCurls: From TikTok to Target

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Emily's Innovative Idea - Robe Curls

Pitching for Investment and Strategic Partners

Facing Counterfeiting Challenges and Legal Strategies

Future Expansion and Product Innovation

Protecting Against Counterfeiting Through Legal Measures

Remember Everything You Learn from Podcasts