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The Pitch
#134 RobeCurls: From TikTok to Target
May 29, 2024
Lawyer-turned-inventor Emily Kenison dives into the heatless hair care market with her patented line of curling headbands. Investors debate the potential of RobeCurls, from TikTok trend to Target shelves, exploring growth strategies, fundraising challenges, and the art of pitching to VCs. Will RobeCurls revolutionize hair styling or face the pitfalls of 'lifestyle' businesses?
38:15
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Quick takeaways
- Robe Curls tapped into heatless hair care trend, offering innovative curling headbands.
- Robe Curls faced counterfeit challenges, utilizing legal protection for brand authenticity.
Deep dives
Emily's Innovative Idea - Robe Curls
Founder Emily Kennison built Robe Curls, a company inspired by a TikTok trend where women used bathrobes to curl their hair without heat. This innovative approach tapped into a growing shift towards heatless hair care, indicating a potential market trend. Robe Curls introduced patented heatless curling headbands that offer long-lasting curls without damaging hair. The company's success is evident with $3 million revenue, highly profitable margins, and expansion into 1200 Target stores.
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