The Pitch #134 RobeCurls: From TikTok to Target
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May 29, 2024 
Lawyer-turned-inventor Emily Kenison dives into the heatless hair care market with her patented line of curling headbands. Investors debate the potential of RobeCurls, from TikTok trend to Target shelves, exploring growth strategies, fundraising challenges, and the art of pitching to VCs. Will RobeCurls revolutionize hair styling or face the pitfalls of 'lifestyle' businesses?
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Robe Curls Origin
- Emily Kennison saw a TikTok trend of women curling their hair with bathrobes.
- She turned this trend into a company, Robe Curls, focusing on heatless hair care.
Heatless Hair Care Trend
- Many women use damaging hot tools daily, creating a market for heatless hair care.
- Gen Z is leading a shift away from hot tools, presenting an opportunity.
Robe Curls Traction
- Robe Curls, bootstrapped for two years, achieved $3 million in revenue and high profitability.
- They secured a launch in 1200 Target stores, validating their product.