Skool Stories

They Did $2M in 9 Months With No Audience (Genius Method)

9 snips
Jul 31, 2024
Maximilian Saal and Eric Steigner, co-founders of a thriving community that earned over $2 million in just nine months, share their transformative journey. They discuss the innovative strategy of 'selling before building' to validate ideas and engage customers. The duo highlights the importance of cultural communication in gathering honest feedback and the steps to create courses centered on community involvement. They also delve into the nuances of targeting the German-speaking market and emphasize the success of focusing on a small, loyal audience.
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ANECDOTE

2 Million in 9 Months

  • Maximilian and Eric launched a community with no initial product or audience.
  • They made $2 million in 9 months using a "sell before build" approach.
ANECDOTE

Selling the Idea

  • Initially, they sold a coaching program idea for $5,000, even though no content existed.
  • The program focused on helping entrepreneurs find new clients.
ADVICE

Get Proof

  • Offer your services for free initially to gather testimonials and proof of concept.
  • This allows you to refine your product based on real user feedback.
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