Skool Stories
They Did $2M in 9 Months With No Audience (Genius Method)
Jul 31, 2024
Maximilian Saal and Eric Steigner, co-founders of a thriving community that earned over $2 million in just nine months, share their transformative journey. They discuss the innovative strategy of 'selling before building' to validate ideas and engage customers. The duo highlights the importance of cultural communication in gathering honest feedback and the steps to create courses centered on community involvement. They also delve into the nuances of targeting the German-speaking market and emphasize the success of focusing on a small, loyal audience.
32:29
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Quick takeaways
- By validating a concept before full development, businesses can achieve rapid growth and engage customers effectively through their willingness to pay.
- Establishing authority through proven success stories and testimonials from previous clients can build trust and attract participants to new initiatives.
Deep dives
The Power of Selling Before Building
Selling a concept before fully developing it can lead to rapid growth and customer engagement. The guests shared how they successfully attracted paying clients without having a complete product or any established branding by pitching an idea that resonated with potential customers. This approach aligns with the lean startup methodology, emphasizing the importance of finding out what customers want through their willingness to pay, rather than spending excessive time developing a product with no confirmed interest. By starting with a simple idea and iterating based on customer feedback, they managed to scale their program significantly in a short time.
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