The Power of Selling Before Building

Selling a concept before fully developing it can lead to rapid growth and customer engagement. The guests shared how they successfully attracted paying clients without having a complete product or any established branding by pitching an idea that resonated with potential customers. This approach aligns with the lean startup methodology, emphasizing the importance of finding out what customers want through their willingness to pay, rather than spending excessive time developing a product with no confirmed interest. By starting with a simple idea and iterating based on customer feedback, they managed to scale their program significantly in a short time.