The world of creativity is multifaceted. How do you tap into it? How do you use it effectively? And how do you enjoy it?

B2B marketing execs Margaret Kelsey (VP of Marketing at OpenView, Director of Brand and Creative at InVision) and Devin Bramhall (former CEO of Animalz, Director of Content at Help Scout) explore the multidimensional nature of creativity and how it can be unlocked through various means. From taking breaks and pursuing fun activities to pushing through exhaustion with set goals and rewards, they detail their creative journey and the many strategies they use to generate ideas.

From reading fiction to Jane Fonda, Devin and Margaret talk about the different pathways that have inspired their own creativity, ultimately leading to deeper insights into human emotion and complexity. They also touch on the human tendency to seek neat conclusions and how leaving things open-ended can improve memory retention.

Dive in for a creativity ride—the many ways of creative experimentation and exploration will leave you wanting to get your hands dirty.

Connect with Devin: https://www.linkedin.com/in/devinbramhall/

Connect with Margaret: https://www.linkedin.com/in/margaret-kelsey-104abba/t

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