Big Take

How Much Would You Pay to Buy Back Your Time?

Dec 31, 2025
Americans are increasingly spending to reclaim their time, opting for premium products and services that simplify daily tasks. Guests explore the surge in demand for items like combo washer-dryers and grocery delivery with unpacking. They discuss how convenience is reshaping consumer behavior, especially among higher-income groups. Insights reveal that the pandemic and gig economy have normalized this trend, driving individuals to prioritize time-saving solutions despite economic uncertainties.
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INSIGHT

Time As A Marketable Commodity

  • Companies are pitching products that explicitly sell back consumers' time rather than just features or savings.
  • Consumers are willing to pay premiums for time-saving devices and services even amid economic uncertainty.
ANECDOTE

Groceries Unpacked For A Fee

  • Walmart offers an add-on called In Home that unpacks groceries inside customers' homes for an extra fee.
  • Shoppers can leave detailed delivery instructions and have employees put items on shelves for them.
ANECDOTE

Expensive Home Devices That Save Minutes

  • LG sells a high-tech closet that steams clothes for about $1,400 and Frigidaire markets a $1,700 pizza oven.
  • Home Depot showcased many chore-reducing devices, signaling product demand for convenience.
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