Land Big Media - No PR Team Required with Susie Moore

10 snips

Jun 5, 2025

In this engaging conversation, Susie Moore, a former sales director turned life coach and author, discusses her journey to building a multi-million dollar business without relying on a PR team. She reveals a new visibility strategy that bypasses the social media hustle, focusing instead on leveraging personal storytelling and media exposure. Susie shares actionable tips for pitching your message and highlights how effective media coverage can rapidly grow your audience and email list. Her insights empower everyone to create their own media opportunities and build trust with potential clients.

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INSIGHT

Media Access Is Open

Media exposure comes from actively pitching yourself with valuable ideas, not from luck or secret access.
Mainstream media now welcomes people with meaningful messages, even without big followings or fancy credentials.

ADVICE

Start Simply With Your Message

Start by identifying what you want to share and how it can serve others in a simple message.
Use what you already know or your personal story as your foundation for media pitches.

ANECDOTE

Personal Story Boosts Visibility

Susie Moore shared her personal story about growing up in domestic violence shelters and linked it to life coaching advice on resilience.
This article was featured on WonderMind and helped increase her podcast visibility and ranking.

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The New Visibility Strategy That Doesn’t Require Hustling, Performing, Or Pretending

Let’s be honest—social media can feel like a never-ending hamster wheel, and trying to “beat the algorithm” is exhausting. That’s why I wanted to have a real conversation about an entirely different visibility strategy—one that actually works and doesn’t rely on social media at all.

In this episode, I sit down with my dear friend and media expert Susie Moore to talk about how to land incredible media opportunities that grow your audience and your email list—without needing a PR agency or a massive following. We talk about how mainstream media has shifted, why your real-life story is more than enough, and how visibility is the credibility builder most of us are overlooking.

This conversation lit me up because Susie has built a multi-million dollar business mostly on evergreen content—90% of it!—and mainstream media has been a huge driver of her success. She shares her favorite tips for pitching yourself, building trust with cold audiences, and using the media to create momentum that actually compounds.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ You Don’t Need A PR Agency — You Just Need A Message And A Little BoldnessSusie shares the exact steps to land your first media feature using what you already know—and it’s simpler than you think.

2️⃣ Media Features Instantly Build Trust And Can Grow Your Email List FastYou can absolutely use media opportunities to grow your list—especially when you include your lead magnet in the right way. This visibility brings people straight to your world.

3️⃣ Your Story Is Your Superpower—Even If You’re Still In The Messy MiddleThe media loves real. Susie explains how sharing personal, even vulnerable, stories (that aren’t wrapped in a neat little bow) can create the deepest connections and open up massive opportunities.

RESOURCES MENTIONED IN THIS EPISODE:

Susie is hosting a FREE live workshop called “Overnight Rockstar: Get noticed, skyrocket your reputation and attract new clients by being your own publicist” – and it’s packed with powerful strategies to boost your visibility and credibility. Click here to register – this is one you don’t want to miss!

Check out Susie’s books - Let It Be Easy and Stop Checking Your Likes

Subscribe to Susie’s podcast - Let It Be Easy

MORE FROM ME

Follow me on Instagram @amyporterfield

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