The Sublime Ideology of K-Advertising #047

Dr. Olga Fedorenko is scholar of Korean Studies and anthropology of media at Seoul National University. Her research interests revolve around media and its connection to social and political life in contemporary South Korea.

Her book The Flower of Capitalism: South Korean Advertising At a Crossroads: https://uhpress.hawaii.edu/title/flow... T

his is a discussion about Korea, media, and the advertising landscape. Dr. Fedorenko also taught me a staple of anthropology: Find the strange in the familiar, and the familiar in the strange. I love this idea.

My next two conversations are in-person so Olga might be the last Zoom discussion that takes place on Korea Deconstructed. There's something about being in-person.

 

Discussion Outline 

0:00 Early Experiences of Korea

8:47 Contemporary South Korea

19:17: The Liberalization of Korean Media

28:00 Life in a Korean Advertising Agency

47:40 Marxism in Academia and South Korea

54:00 Celebrities in South Korea

1:14:10 Advertising in Daily Life

1:31:30 Advice and the Future

 

Korea Deconstructed by David Tizzard

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