99% Invisible

The SoHo Effect

Mar 16, 2016
This podcast explores the practice of renaming neighborhoods by real estate brokers to increase property prices in cities like NYC. It discusses the origins of the term 'So-Ho' in New York City, its significance, and the threat it faced of demolition. The podcast also delves into the effects of gentrification on communities through the lens of neighborhood renaming, emphasizing the importance of honoring existing residents' names.
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Episode notes
1
Introduction
00:00 • 3min
2
The Renaming of Neighborhoods
02:41 • 4min
3
The Origins of So-Ho and its Significance in New York City
06:12 • 7min
4
The Renaming of Neighborhoods in the Era of Gentrification
13:27 • 4min
5
Naming Confusion and Promotions
17:45 • 5min