Female Startup Club Fave Hits: 6 Quick Questions with Fiona Chan, Founder of Youthforia (part 2)
Hey everyone! Doone here. Your host and hype girl. Today on the show we’re learning from Fiona Chan, the founder behind a brand called Youthforia. While they’ve only launched just last year they’ve managed to build some crazy buzz in the beauty industry garnering more than 50m views on tiktok and growing!
At Youthforia, they believe that makeup is an extension of your skincare. All of their products are formulated to be so good for your skin, you can sleep in it. Fiona actually tests all of their products by sleeping in it for an extended period of time. And so does her husband. Most conventional makeup brands formulate with fossil fuels and liquid plastics, which can be harmful or irritating for the skin. Instead, Youthforia uses skin friendly plant based ingredients to provide luxurious textures and targeted treatments for your skin. Heaven, right?
In this ep, we’re chatting about the beauty industry as a whole and Fiona’s advice for standing out in a saturated space, how she harnessed the power of tiktok to get traction and commits to creating 2 videos a day AND why you should get onto Supergreat if you’re in the beauty industry.
Youthforia is seriously killing the TT game. Currently boasting a modest 1.4M likes, we had to know the secret. Fiona’s strategy comes down to three overarching principles she was able to share with us, starting with consistency. Create at least two TikTok videos a day if you’re going to take this seriously. You never know until you actually do it what will resonate with your audience - it’s a numbers game. But keep in mind: lean into what you’re able to commit to. If you’re going to create this much content, pick a content style that’s easy for you.
Secondly, make sure it's relevant. Create a product that works well for the platform. Products that are visual, stand out and get influencers on TikTok talking about your brand. It’s important to keep your pulse on the trends. It’s a very reactive platform and what will perform well is heavily dependent on what’s going on that week.
And lastly, intimacy. As a founder, be the face of the brand. Let your audience get to know you. Vids with the storytelling about your background and why you created the product tend to perform very well. Use your individuality as your superpower.
Now, let's get straight into it.
LINKS WE MENTION:
Fiona's Instagram
Youthforia's Instagram
Youthforia's TikTok
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
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