Podcasting Made Simple Turn Podcast Listeners Into Clients | Ina Coveney
May 13, 2025
Ina Coveney, a business coach specializing in podcast guesting, shares her expertise on transforming podcast appearances into client leads. She discusses the importance of preparation and authenticity during interviews, revealing how compelling storytelling can make your responses unforgettable. Ina emphasizes post-interview strategies, including promoting your appearance and engaging with the host’s audience to sustain momentum. Get ready to leverage every podcast guest spot as a powerful tool for growing your client base!
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Thorough Preparation Is Essential
- Prepare thoroughly before your podcast guesting to avoid missing cues and losing opportunities.
- Don't assume the chance alone will boost your success; active effort is needed.
Be Yourself on the Interview
- Be yourself in your interview, showing your genuine personality to connect with the audience.
- Avoid sounding mechanical; loosen up like chatting with a friend.
Use Stories to Engage
- Bring relevant stories to your answers to make your message memorable and engaging.
- Stories illustrate context and build a connection with listeners beyond facts.