Ep 390: Helping Prospects Find Their Way To You Online With (Local) SEO with Brent Carnduff
Jun 18, 2024
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Brent Carnduff, SEO specialist for financial advisors, shares tips on optimizing local SEO, starting with Google Business Profiles and client reviews. Discusses the importance of serving a specific niche, timelines for SEO results, and the benefits of hiring a coach to improve business practices.
Enhancing local SEO through optimized Google Business Profile and client reviews is crucial for attracting prospects locally.
Creating specialized content for niche markets enhances organic SEO and establishes authority in financial advisor services.
Focusing on narrow niches like financial planning for specific professions boosts SEO results by targeting unique client needs.
Deep dives
Importance of Local SEO for Financial Advisors
Maximizing local SEO is crucial for financial advisors to attract prospects with specific planning needs and rise in Google rankings when searched locally. Claiming and optimizing the Google business profile page, asking clients for reviews, and focusing on geographic niches can enhance visibility and attract new prospects.
Enhancing Organic SEO Through Content Strategy
To improve organic SEO, financial advisors must create specific content tailored to niche markets and specialized services. Developing detailed pages targeting relevant keywords like 'financial planner for physicians' is essential. By dedicating pages to key topics and optimizing content, advisors can establish authority and attract clients with varying planning needs.
Focus on Narrow Niches for Better SEO Results
Specializing in narrow niches such as financial planning for specific professions or businesses enhances SEO results by reducing competition and targeting specific search queries. By narrowing down to unique niches like 'financial advisor for Chick-fil-A operators,' advisors can increase visibility and attract highly targeted clients.
Timeframe and Expectations for SEO Success
Achieving SEO success varies based on the approach used. Local SEO strategies can yield quicker results, with potential clients often reached within six weeks to six months. Conversely, content-driven organic SEO may take 12 to 18 months or more, requiring consistent content publishing to enhance rankings and visibility over time.
Factors Impacting Authority in SEO
Building authority in SEO involves a combination of local and organic activities, with organic activity being more influential. Previously, authority was primarily gained through backlinks from high-authority sites. However, the significance of backlinks has decreased, with reviews now playing a vital role in establishing local authority. Despite this shift, creating quality content remains essential for building authority alongside other signals.
Success and Challenges in Starting an SEO Business for Financial Advisors
Transitioning from a teaching career to starting an SEO business for financial advisors involved a journey of self-discovery and overcoming challenges. Pricing services accurately, delegating tasks effectively, and adapting to changes in the industry were key lessons learned. Success was defined not just by business growth, but by personal satisfaction and a focus on providing valuable service to clients and family.
Brent Carnduff is the Founder of Advisor Rankings, a marketing firm based out of Idaho that specializes in search engine optimization for financial advisors. Brent's firm uniquely assists advisors by enhancing their organic SEO through targeted content creation, designed to attract prospects with specific planning needs, and also boosts advisors' local SEO, ensuring top placement in Google rankings when consumers search for nearby financial advisors.
Listen in as Brent shares how he guides advisors to enhance their local SEO by starting with a fully optimized Google Business Profile and encouraging systematic client reviews to improve search rankings and increase website traffic. We also discuss strategies for boosting organic SEO, the importance of serving a specific niche for better Google rankings, the different timelines for seeing results with local versus organic SEO, and how hiring a coach has transformed Brent's business practices, enabling him to focus on delivering top-tier SEO advice.
