

How to Lead a Sustainable Business with Clover Hogan and Alannah Weston
Sep 30, 2020
Clover Hogan, a passionate 21-year-old climate activist and founder of Force of Nature, joins Alannah Weston, chairman of Selfridges Group, to discuss transforming eco-anxiety into action. They explore the importance of empowering youth in environmental activism and how businesses can build trust through authentic actions. The conversation highlights the need for inclusivity and intergenerational dialogue to address climate issues effectively. Clover's inspiring journey emphasizes collaboration as key to fostering a sustainable future.
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Childhood Catalyst
- Clover Hogan's environmental activism began in childhood, fishing frogs from toilets and dodging snakes in Australia.
- Documentaries like "An Inconvenient Truth" revealed ecological threats, inspiring her lifelong commitment to environmental advocacy.
Powerlessness as a Threat
- At COP21, Clover Hogan realized that climate change's greatest threat is the feeling of powerlessness.
- This realization led her to focus on shifting mindsets and empowering action against climate change.
Authentic Sustainability
- Businesses should focus on their true environmental impact, not just consumer perception.
- Consider the entire product ecosystem and take ownership of specific problems, using products as solutions.