031 | The Art of Assumption Testing in Product with Teresa Torres

What separates successful products from those that flop? In this insightful episode, Evie Brockwell and Michael Palmer sit down with Teresa Torres, a leading expert in product discovery, to uncover the secrets behind building products that truly resonate.

They dive into:
🚀 Why products fail and how to prevent it
🔍 The power of assumption testing in product strategy
👥 Engaging stakeholders to drive better decisions
🌍 How culture impacts product discovery
🔄 The continuous discovery mindset and why iteration is key

Teresa shares practical frameworks for testing assumptions, defining outcomes, and keeping customer needs at the heart of product development. If you're a product manager, designer, or founder looking to build smarter, more impactful products, this episode is a must-listen!

Links mentioned in the episode:

✔️ Story mapping: https://jpattonassociates.com/story-mapping/
✔️ Testing business ideas: https://www.amazon.es/Testing-Business-Ideas-David-Bland/dp/1119551447
✔️ Book: https://www.amazon.com/Continuous-Discovery-Habits-Discover-Products/dp/1736633309

Teresa's Website: https://www.producttalk.org/

Workshops: https://learn.producttalk.org/

Link to their podcast: https://open.spotify.com/show/6ke77wqSgstk3nd048oIGo

And don’t miss the chance to see Evie, one of your Product Confidential hosts, speak at an upcoming event! Get your tickets now and use the code productconfidential20 to score a 20% discount. Grab yours before they sell out!Link to the event: https://ti.to/sequel-media/product-led-summit-amsterdam-2025/discount/productconfidential20