GTM 49: "What Got You Here Won't Get You There" with Adam Schoenfeld

Adam Schoenfeld is the Co-Founder & CEO at Keyplay, as well as the Co-Founder & Analyst at PeerSignal.org. Adam is a 4th time SaaS founder. His past includes Siftrock (acquired by Drift), Simply Measured, Product & Strategy VP at Drift, and a board member at Bizible.

What You Will Learn:

• The importance of having alignment with your cofounder.
• The concept of building a media channel as a part of every brand.
• Being overly structured doesn't bring you the best outcomes over time.
• Never stop interfacing with your customers as a founder.

Highlights:
(2:57) The thinking and execution behind Keyplay.

(6:06) How to get people to care about your early-stage startup.

(10:28) Adam’s advice to founders building a Media and community arm.

(13:50) Adam’s pivotal career story.

(20:44) The importance of the Co-founder relationships.

(23:30) Not losing track of your customer.

(27:25) How to get past the 1M mark as a startup.

(33:30) Gating content is no longer needed in tech.

(36:30) What's replacing gated content.

(38:17) Offering a free version of your product will help your company's growth at the earlier stage.

Guest Speaker Links:
LinkedIn: https://www.linkedin.com/in/elenahutchison/
KeyPlay's Website: https://keyplay.io
PeerSignal Website: https://peersignal.org

Host Speaker Links:
LinkedIn: www.linkedin.com/in/ssbarker/
Newsletter: thegtmnewsletter.substack.com/

The GTM Podcast
The GTM Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

Visit gtmnow.com for more episodes and other interesting content.