How To Know What Your Followers Actually Want | Viral Post Ideas - 761
Jan 25, 2024
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This podcast provides valuable insights on how to understand your followers and create viral posts for Instagram, TikTok, and YouTube. It explores strategies to determine audience preferences, using inspiration from popular creators, analyzing past interactions, and utilizing platforms as search engines. The importance of giving credit, analyzing top posts, and identifying content gaps is also discussed.
Asking for feedback may not accurately reflect what followers want; analyze past posts for indicators of engagement.
Upcycle posts that received high shares, significant follows/subscribers, and a high number of comments.
Identify popular content creators in your niche to find inspiration for creating unique content on popular topics.
Deep dives
Stop asking for feedback
Asking for feedback from followers often leads to low engagement and doesn't help determine what they actually want. Oftentimes, people don't know what they want, and their behavior doesn't align with their stated preferences. Instead of asking, focus on analyzing past posts for indicators of engagement.
Strategy 1: Upcycling past posts
Upcycling involves reposting or recreating posts from 90 days ago or more. Prioritize posts that received a high number of shares, as this indicates strong impact and reach. Also consider posts that resulted in significant follows or new subscribers, as these indicate content preferences. Additionally, posts with a high number of comments demonstrate interest and engagement.
Strategy 2: Look at industry leaders
Identify popular content creators in your niche who share a similar audience demographic. Examine their most viewed and engaging videos on YouTube and TikTok. While it's essential to avoid copying or plagiarizing, use their content as inspiration to create your own unique take on popular topics.
Strategy 3: Reverse searching on social media platforms
Utilize tools like Answer the Public and VidIQ to identify what people are searching for related to your industry or topic. Analyze the categories of search queries, popular videos, and trending hashtags to identify gaps in the market and create content that addresses these needs.
Success leaves clues
Instead of constantly seeking feedback and predictions from your audience, analyze their past behavior and engagement to predict their future interests. Look for patterns, indicators of impact, and areas with high engagement. Pay attention to what has worked in the past to guide your content creation process.
In today's Build Your Tribe Podcast, I'll be sharing valuable insights on how to decipher what your followers truly want and offering viral post ideas for Instagram, TikTok, and YouTube. The key to a successful content strategy lies in understanding your audience's preferences and crafting content that resonates with them.
We'll explore methods to identify trending topics and effective ways to brainstorm fresh ideas that align with your niche and target audience. If you've ever wondered what to post on social media or how to come up with content that captures your followers' attention, this episode provides practical guidance to help you create engaging and shareable content that can drive growth and reach across multiple platforms.
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