Marketing Powerups

Justin Simon's 3C Content Repurposing Strategy

Jul 7, 2023

39:30

Justin Simon (a content strategy consultant) shares his 3C Content Repurposing Strategy for getting off the content creation hamster wheel. Download the free powerups cheatsheet: https://marketingpowerups.com/026

In this Marketing Powerups episode, you’ll learn:

Why content distribution is so important.
The benefits of considering content distribution first.
Justin’s 3C content strategy.
How diversification accelerated Justin’s content career.

🏆 Sponsored Powerup

I want to thank the sponsor of this episode, 42/Agency.

When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.

And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.

They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.

If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.

Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.

🎉 About Justin Simon

Justin Simon is a seasoned content strategy consultant with over a decade of experience in content marketing. Passionate about content repurposing, Justin developed the 3C content strategy to help marketing and content teams create consistent, cohesive, and complementary content across various channels. He was previously a senior content marketing manager at Metadata.io.

🕰️ Timestamps and transcript

[00:00:00] Content Repurposing and Distribution Strategy with Justin Simon
[00:01:15] The Importance of Content Distribution in Marketing
[00:06:10] Benefits of Content Distribution Strategy
[00:08:27] Maximizing Content Value Through Repurposing
[00:09:45] The 3C Content Strategy: Creating a Comprehensive Content Calendar
[00:18:06] Strategies for Cornerstone Content and Repurposing
[00:19:45] Choosing the Right Channel for Your Content Marketing Efforts
[00:22:50] Leveraging AI and Content Distribution for Effective Content Repurposing
[00:27:03] The 3 C Methodology: How to Improve Video Marketing
[00:27:40] Content Repurposing Roadmap: Tips for Career Power-ups
[00:30:03] Justin Simon on Curiosity and Self-Learning in Marketing Career
[00:32:12] Maximizing Your Content's Reach through Repurposing and Distribution
[00:38:24] Marketing Powerups Podcast: Justin Simon Discusses Content Repurposing Roadmap

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