Theory and Practice 38 | Laura McKinney, Founder & CEO of Stratabrand: Building a Branding Agency with Zero Connections
Jun 25, 2024
22:23
Hi everyone!
I'm back this week with a Spotlight highlighting Laura McKinney, Founder & CEO of Stratabrand.
Stratabrand is a branding firm that uses a fusion of techniques from strategic planning, public relations, marketing, and self-introspection.
We had so much fun talking about Laura's upbringing, how she found her first clients with no connections and no work experience and why she recommend every person begins a habit of 'dreamstorming.'
Enjoy!
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Topics Discussed:
- How being rejected from jobs influenced Laura’s entrepreneurial journey
- How Laura got her first clients with no connections and no work experience
- Why entrepreneurship has helped Laura overcome perfectionist tendencies
- Laura’s tips for developing your personal brand
- The amazing habit that has helped Laura create her dream life
& more!
Laura's recos:
- Record Stores
- Play: How it Shapes the Brain, Opens the Imagination, and Invigorates the Soul by Stuart Brown
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Connect with Laura:
Learn More about Stratabrand here.
IG: @stratabrand_ & @lauramckinney13
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Connect with me:
Learn more about Theory & Practice.
IG - @theoryxpractice_ & @anacordera
Tik Tok - @theorynpractice