Female Startup Club Building TWO fashion empires; Kate Spade & Frances Valentine, with Co-Founder Elyce Arons (part 1)
Today we’re learning from a fashion veteran, Elyce Arons. She’s spent more than a decade building Kate Spade and then went on to do it all again with Frances Valentine.
Frances Valentine was founded in 2016 alongside her close friends Kate and Andy Spade. Rooted in joyful self expression, the brand offers a spirited collection of original, vintage-modern apparel, shoes and accessories designed to brighten and delight the lives of the women who wear them, as well as a growing line of home goods.
In this ep we talk about
- Learning the hard way: why we shouldn’t buy into excess inventory and always order the smallest amount you can with the aim to sell out
- Building a fashion empire second time around
- Why using traditional marketing methods might be the key to new growth > and to try anything out once
And make sure you mark Feb 28th in your diary for Your Hype Girl the book to launch into the world. It’s a big day and we’re going to have a launch week special to celebrate with all of our loyal listeners (you)
Let’s get into it, this is Elyce for Female Startup Club
LINKS WE MENTION:
Elyce's Instagram
Frances Valentine's Instagram
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