Business of Apps Podcast #20: App Growth during COVID-19 with Loren Gould, Marketing Director at Cuvva
Businesses around the globe are going through the process of adaptation to the new economy. How are they coping with the COVID-19 pandemic? By sharing their business experiences.
Today’s guest is Loren Gould, marketing director at Cuvva—where insurance is a good necessity. He describes how Cuvva is managing the Coronavirus crisis.
Today’s Topics Include:🦠 Has COVID-19 impacted Cuvva? Yes, but less than expected by taking action early
👉 What works? Messaging campaigns and more channels for marketing techniques
💪 Big Wins: Boring versus glamorous channels that both proof effective
🧪 Feedback: Don’t assume, but continually learn, research, and test what users want
Links and Resources: Quotes by Loren Gould:"Marketing Experience and Background: Be yourself, more fun, less awkward, and safer.
“Never thought in a million years, I would be working in insurance—let alone really enjoying it and passionate about it.”
“Our app is based on movement, so we’ve obviously taken a hit—although, not as much as we anticipated.”
“Traditional channels that you wouldn’t think would be worth doing, sometimes are and can be very effective.”
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