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TED Tech

When AI can fake reality, who can you trust? | Sam Gregory

Feb 2, 2024
Sam Gregory, technologist and human rights advocate, discusses the challenges of distinguishing real from fake content in an era of deep fakes. He explores the potential consequences of advances in generative AI and emphasizes the need for powerful detection technology to ensure trust in AI-generated media. Gregory warns of a future where reality can be easily fabricated and dismissed, highlighting the importance of fortifying our perception of truth.
14:40

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Quick takeaways

  • Improved media literacy and detection skills are crucial to protect against the rising threat of deepfakes in journalism and human rights advocacy.
  • The future requires a reliable and globally accepted transparency infrastructure to disclose the AI-human mix in media, prioritizing privacy and anonymity while fortifying credibility.

Deep dives

The Growing Threat of Deep Fakes

Deep fakes, powered by AI, are becoming increasingly realistic and difficult to differentiate from reality. The speaker highlights the challenges of verifying authenticity in a world where voice, video, images, and text messages can all be convincingly faked. There is a need for improved media literacy and detection skills to protect against deep fakes, particularly in the hands of journalists and human rights defenders. However, current detection tools have limitations and often don't work well on low-quality social media content. The future requires structural solutions to fortify credibility and increase detection accuracy.

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