Pictures of hedgehogs and the full transcript can be found at https://bit.ly/3fztLsm.

**Suggest a topic or guest by filling out the form https://bit.ly/3MNtPzl, or emailing podcast@measurelab.co.uk to drop Dan and Dara a message directly.**

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Intro [00:15]
Topic [03:29]
Wind down [42:00]
Outro [45:09]

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Quote of the episode from Ellen: "I think people don't realise that disabilities is such a vast group, you can't just bring one person in to resolve all the disability issues. You need to bring people in from, you know, a wide range of different backgrounds in order to understand the complexities of disabilities, because it's not just a kind of a one size fits all approach."

Another quote of the episode from Ellen: "Google Analytics 4 seems to be that tiny little bit more accessible in terms of the functionality and where to press and it's a lot more clearer of where to press. However, you still can't use a screen reader, which I found quite astonishing."

Yet another quote of the episode from Ellen: "It's quite surprising for a company like Google, especially when you know they're very driven in terms of trying to attract people with invisible differences such as dyslexia and autism and ADHD. They seem to understand the untapped talent that these types of people have, yet then they're being excluded from being able to access Google Analytics, which I find a bit strange. It's like, how are you connecting those dots? It just doesn't make sense to me."

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This week Dan and Dara are joined by Ellen Cole - an award-winning Marketing, PR and Social Media marketer with a focus on inclusivity and accessibility in digital. Ellen discusses their experience working with invisible differences, and how businesses large and small can make positive steps towards making their social media and marketing more inclusive for all.

Ellen's website Little Seed Group - https://bit.ly/3DURbBL.

KreativeInc Agency - The UK's Leading Web Accessibility Agency - https://bit.ly/3U7gGWm.

A video that shows how screen readers read lots of emojis - https://www.youtube.com/watch?v=1TyqW25HPDU&t.

Understanding the purple pound market from Purple - https://bit.ly/3NxIhxe.

UK govenrment Access to Work scheme to get support if you have a disability or health condition - https://bit.ly/3Nw744I.

In other news, Ellen looks after hedgehogs, enough said!

Follow Measurelab on LinkedIn - https://bit.ly/3Ka513y.

Intro music composed by the amazing Confidential - https://spoti.fi/3JnEdg6.

If you're like what we're doing here, please show some support and leave a rating on Apple, Spotify, or wherever really.

The post #59 Digital accessibility in social media and analytics (with Ellen Cole @ Little Seed Group) appeared first on Measurelab.

Did the Autumn Statement change anything?