The Startup Ideas Podcast

"The Most Famous Artist" gives away 4 of his best $1M+/year idea

40 snips
Jun 3, 2024
Join Matty Mo, founder of Art City and acclaimed viral artist, as he shares groundbreaking ideas for entrepreneurs. He discusses innovative mural agencies and art rentals, showcasing how art can drive profitability in unique ways. Explore his strategies for building viral loops and minimizing customer acquisition costs. Matty even delves into transforming small towns like Tucumcari into artistic hubs, emphasizing community engagement and collaboration. Packed with actionable insights, this conversation is a treasure trove for anyone looking to launch a successful venture!
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ANECDOTE

Hollyweed and Millennial Pink Houses

  • Matty Mo, "The Most Famous Artist," orchestrated the Hollywood sign change to "Hollyweed."
  • He also painted a block of houses millennial pink for a developer seeking demolition permits.
INSIGHT

Headline-Driven Art and Community Building

  • Matty Mo's art often begins with a headline and reverse-engineers its creation and distribution.
  • He shifted to building digital art communities inspired by Greg Isenberg and Jack Butcher.
ADVICE

Mural Agency Startup

  • Start a mural agency by partnering with building owners to use their walls as ad space.
  • Sell this space to advertisers, highlighting the unique benefits over traditional billboards.
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