Inside with Brett Hawke #291 João Mescolote on his swimming journey, marketing and building a brand
João Mescolote is the Grad Assistant Coach at Ball State University. A 3x Brazilian Olympic Trial qualifier, Joao swam for Louisiana State University from 2014-2018.
Joao is extremely active on social media. A former Marketing Manager for Swimming World, he is consistently making swimming content on TikTok and Instagram. Check out his SWIM BETTER YouTube channel.
Brett and Joao go deep into content creating, marketing and branding one's self.
Enjoy!
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Produced by: SWIMNERD
Timestamps:
00:00 Bratter PA Immigration Law
00:05 Hello Joao Mescolatee
01:05 Coming to America
03:00 “I never said the word retirement”
04:05 Learning from other coaches and sharing
04:15 Marketing Self and Swimming
05:25 Getting Sponsors for Travel
08:10 Leveraging Image to Pay for Training
10:05 How to Market Yourself
11:45 Language Matters in Marketing
14:00 Building Instagram Presence
16:40 SwimTraxx Swimming Tracker
21:10 Leverage and Consistency
23:15 College Opportunity
24:05 Key Takeaways
27:10 “Viral” From a Different Perspective
29:40 Language Barriers
31:15 Branding and Merchandise
33:22 Beine Wellness Building