In this episode of The B2B Content Show, host Jeremy Shere speaks to Adam Kranitz, about publishing content like a media organization. Krantz explains that marketers have found that traditional advertising is getting harder to track, and customer acquisition costs are increasing. To bypass traditional gatekeepers of the audience, marketers are searching for ways to build direct relationships with prospective buyers and customers. Publishing content like a media organization can help with the delivery mechanism for this direct communication.

Highlights:

• The meaning and value of publishing content like a media organization in B2B Marketing
• How does adopting a media or journalistic approach levels up your content strategy
• The need for sales and marketing alignment in order to create better content
• The importance of creating an identity within your company for effective engagement with your costumers.

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The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

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