138. Fix Your Small Business Marketing With a Bit of Duct Tape with John Jantsch

[01:07] - John talks about the origin story of Duct Tape Marketing.

[03:20] - Stephan shares a story about an expression he learned in New Zealand, which relates to the idea of duct tape.

[04:19] - What is the Duct Tape Marketing System?

[07:17] - A good strategy is just as much about what not to do as about what to do, John points out.

[09:33] - David talks about how long he has been blogging, and how many blog posts he has written.

[12:51] - We hear some of David’s thoughts on content forms other than writing, such as video. He also mentions his Ultimate Guide to Local Marketing.

[15:03] - David links what he has been saying into the retention phase of the customer journey.

[17:28] - Does David find that when he has a big download like a long ebook, do people consume them typically?

[20:28] - A thank-you page is a great place to show your branding and differentiation, David points out.

[22:39] - After strategy and content, what’s next in the process?

[25:26] - David talks about an example of creating content for a stage that content isn’t usually created for.

[28:31] - For years, David read books on architecture, math, and other subjects seemingly unrelated to his field. He explains why.

[30:28] - What does a referral program look like, and how could listeners apply this in their own business?

[33:31] - David offers an example of what he has been talking about, and what the result was.

[35:03] - Does David have a referral program within his own business?

[36:38] - We hear about David’s process for link building.

[39:13] - Stephan responds to what David has been saying, and recommends a previous episode with Greg Gifford for listeners interested in learning more about link building.

[39:34] - Stephan and David talk about guest-post pitches.

[43:49] - How can someone learn more about David or work with him or his organization?