Imperfect Action
Coaching Call: Turning free events into a profitable online business
May 5, 2024
Hannah, passionate about women's events, learns to turn free events into a paid membership. Topics include building email lists, creating valuable freebies, talking to the audience, and sustaining a membership model. Strategies for transitioning to paid services and platforms for hosting membership groups are also discussed.
26:27
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Quick takeaways
- Building an email list is crucial for business success, focusing on engagement and retention.
- Transitioning from free to paid memberships requires effective communication, understanding participant needs, and providing value.
Deep dives
Creating Sustainable In-Person and Online Events
The podcast delves into the challenge of creating sustainable in-person and online events for women, focusing on balancing energy and income. Despite struggles with transitioning to online paid events, the value lies in fostering connections, community, and providing a safe space for attendees to share and connect. The speaker discusses the dilemma of maintaining engagement post-transition to paid events, emphasizing the importance of understanding participant needs to ensure value delivery and continued attendance.
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