Leading Through a Pivot with Sarah Petty at Joy of Marketing

Every business has to go through change. In times of change, they need a rock-solid foundation for culture and leadership. Leaders must look for ways to align people and make sure they are cared for while leading through a pivot. Today’s guest is Sarah Petty, Founder of Joy of Marketing. Inc Magazine ranked his company # 3071 on the 2022 Inc 5000 list. The Joy of Marketing is a coaching program providing business courses, photography, and marketing ideas for portrait photographers desiring to build a profitable boutique photography business. In this episode, Sarah talks about why leading through a pivot is important and the steps she took to ensure that her people are aligned through this change. She also talks about the company values and how important they are as a foundation when you have to go through a pivot. Learn about the challenges she had gone through and the communication patterns that are necessary as you are leading through a pivot.

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