'Influencer of influencers': Modi's strategy to win the Indian election

India's PM Narendra Modi is favoured to win a third term as 970 million voters hit the polls in a six-week general election. Using an aggressive digital campaign, he’s doubling down on Hindu nationalism and promising more development. However, crackdowns on opposition and the press have intensified during his decade-long leadership, raising concerns about the future of India's secular democracy. 

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