'Influencer of influencers': Modi's strategy to win the Indian election
Apr 21, 2024
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The podcast discusses PM Modi's strategies in the Indian election, focusing on his digital campaign, Hindu nationalism, and crackdowns on opposition. It explores the impact of social media, controversies surrounding Modi, and the challenges to India's democracy. Key topics include Modi's IT cell, polarizing figure, and implications of a potential third term.
Modi's aggressive digital campaign focuses on Hindu nationalism and development promises.
Modi's adept use of social media establishes him as a powerful influencer in Indian politics.
Deep dives
Modi's Polarizing Impact on Indian Politics
Prime Minister Modi's leadership in India has elicited mixed reactions, with supporters lauding his economic policies and Hindu nationalist agenda, while critics highlight concerns over growing authoritarianism, curtailment of press freedom, and religious persecution. As Modi seeks a third term, the country grapples with divergent views on his leadership, with BJP supporters optimistic about another victory and opposition groups expressing fear and apprehension over the potential implications of an extended BJP rule.
Modi's Social Media Influence and Political Strategies
Modi's mastery of social media as a political tool has bolstered his image as an influencer in Indian politics. Leveraging platforms like Twitter and Instagram, Modi's tech-savvy approach allows direct communication with supporters, bypassing traditional media channels. His strategic use of social media, coupled with orchestrated events and public appearances, reinforces his strong online presence and resonance among voters, particularly tech-savvy youth and urban demographics.
India's Democratic Challenges Under Modi's Rule
Amid Modi's tenure, India's democratic landscape faces scrutiny due to allegations of authoritarian tactics, including the targeting of opposition figures through corruption probes and erosion of press freedom. Controversial laws, such as the Citizenship Amendment Act, have ignited protests over discriminatory practices. As India undergoes a pivotal election, concerns arise over potential shifts towards a Hindu state narrative and the impact on the country's secular foundations and diversity.
India's PM Narendra Modi is favoured to win a third term as 970 million voters hit the polls in a six-week general election. Using an aggressive digital campaign, he’s doubling down on Hindu nationalism and promising more development. However, crackdowns on opposition and the press have intensified during his decade-long leadership, raising concerns about the future of India's secular democracy.
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