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A key role of medical professionals whose job it is to help their patients and clients change, is to frame messages to maximize the odds of desired behaviors. Unfortunately, most medical professionals have been trained to communicate in ways that actually reduce patient self-efficacy by challenging their autonomy and undermining confidence in their competence.On today's podcast you'll discover how to talk so patients will not only listen, but adopt positive new behaviors and maintain them in the face of ongoing temptation. 

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