Are You Becoming Invisible?

On today’s show we are talking about the evolution of digital marketing. The problem is the digital marketing has changed dramatically in the past 12 months and chances are if you are a business owner and you are still in business you are probably still marketing the same way that you did 12 months ago perhaps 24 months ago maybe even five years ago. 

Google has changed the way that it presents search results. It used to be the case that organic search was the name of the game when it comes to search. Appearing at the top of the list on the first page of Google search results would virtually guarantee you a dominant market position. That was later push lower down in the priority sequence behind paid advertising. 

Today the top of the first page of search results consist of what is called a snippet. A snippet is a summary that is often an AI generated from the top search results. If you were one of the businesses that ranked pretty well in the past, chances are you have now been pushed down onto page 2 or page 3, perhaps even further down in the search results. You’re probably spending more money on Google Ads and getting inferior results. As if that was not bad enough many users are increasingly relying on AI chat bots for their search results and no longer even using Google for search altogether. For example, there is a new copilot plug-in to the Google Chrome browser that will effectively make Microsoft copilot your default search engine. Google's Gemini suffers from the same problems by the way.

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