The Hustle Daily Show Ben & Jerry want their ice cream brand back
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Feb 28, 2025 Could Ben & Jerry's be reclaiming their ice cream empire after 25 years under Unilever? The hosts dive into the motivations and potential costs behind this exciting buyback. Meanwhile, Amazon is making headlines with its first quantum computing chip launch, signaling a new tech era. The podcast also examines Netflix's subscription revival and tech-related fraud trends, particularly in streaming services. It's a blend of brand identity challenges and the ever-evolving business landscape!
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Ben & Jerry's Buyback Attempt
- Ben & Jerry's founders, Ben Cohen and Jerry Greenfield, are reportedly discussing buying back their brand after 25 years.
- Unilever, the current owner, acquired the company for $326 million, but the founders are now exploring a potential repurchase.
Brand Values Clash
- The potential buyback highlights the tension between a socially conscious brand and a multinational corporation.
- Ben & Jerry's has clashed with Unilever on social justice issues, suggesting a misalignment in values.
Unilever's Ice Cream Spin-off
- Unilever plans to spin out its ice cream division, including brands like Ben & Jerry's, Breyers, and Magnum, into a separate entity.
- This move could significantly impact any potential buyback deal.