Building a Niche in Custom Gyms | Kali Sudbrook of Beachside Custom Gyms

Kali Sudbrook took an untraditional road to remodeling. After more than a decade directing university fitness programs, she made the leap into remodeling and quickly uncovered the untapped niche of custom gym design build. Today she is shaping a growing industry that spans from high end garage gyms to the increasing demand for backyard fitness sheds. Kali shares what makes gym design different from other remodeling projects, and how she built a lean team powered by a virtual assistant and a virtual designer. She also reveals the disciplined processes she has created to keep her business running smoothly, along with insights for marketing content that connects with clients.

In this episode you will learn

• The one unique factor every gym designer must consider

• Ways she uses a virtual assistant and virtual designer to gain efficiency

• Tips for creating compelling marketing content around each project

• The process she follows to create repeatable systems

• Her vision of expanding Beachside Custom Gyms to a national presence

Visit Kali Sudbrook's website here.