#680 Bringing Better Choices to Shoppers on Amazon w/ Michael McPherson, Co-Founder of The Purpose Led

In this episode we're joined by Michael McPherson, Co-Founder of The Purpose Led. Michael joins us to share his advice on how businesses can build greater trust and credibility on Amazon.

In this episode we discuss:

• What questions can you ask of prospects to best understand their purpose?
• What accreditations can help signify a businesses' commitment to ecological issues?
• The moral challenge for brands of being value-driven and selling on Amazon
• How can you sell on Amazon responsibly?
• Can you build a purpose led brand from scratch on Amazon?

Referenced on this podcast:

• https://ecologi.com/
• https://www.bcorporation.net/
• https://www.bonrawfoods.com/

CONNECT WITH MICHAEL/THE PURPOSE LED:

• https://www.thepurposeled.com/

CONNECT WITH SCOTT:

• scott.colenutt@sitevisibility.com
• https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

• https://www.sitevisibility.co.uk/
• https://www.youtube.com/user/SiteVisibility
• https://twitter.com/sitevisibility
• https://www.facebook.com/SiteVisibility
• http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd like us to cover, please send this info to marketing@sitevisibility.com

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