Marc McDougall is a CRO Specialist at Clarity First and in this episode he joins us to talk about hidden opportunities for SaaS companies during an economic recession. In 2011, Ben Horowitz wrote his famous article titled Peacetime CEO/Wartime CEO, which outlined how company leaders should change their approach depending on whether they’re enjoying good times of market growth or dealing with tough times caused by external challenges. Right now we’re operating in war time, so what should marketing teams do to get through and overcome a downturn? Marc has identified four opportunities for SaaS companies, which are: - Positioning & Value - Churn Reduction - Cost Reduction - Marketing Effectiveness Marc also provides different examples throughout of how SaaS companies have switched up their marketing strategies and playbooks to help weather the storm. Links Don't Make Me Think >> https://www.goodreads.com/book/show/18197267-don-t-make-me-think-revisited Reddit, SaaS & Startups >> https://www.reddit.com/r/SaaS+startups --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward