The Capital Stack Todd Davis of LifeLock on mastering insecurity, building a best in class brand, and managing your investors.
LifeLock is one of the most well known identity theft monitoring companies out there. Its founder and executive chairman, Todd Davis, is here to tell us about the company’s beginnings, it’s growth, and it’s sale in 2017. It all started while attending the University of Texas when Todd found out about the entrepreneur program at Baylor. He knew he had to go, and that’s where he caught the entrepreneurial bug. He went on to start multiple companies in many industries, including wastewater treatment, computer sales, sports marketing, and CBD.
In order to become the most trusted brand in their space, LifeLock had to raise a lot of money and offer a million dollar guarantee. Despite LifeLock’s ultimate success, Todd says many times it wasn’t obvious it was going to be great. There were times they came within 90 days of running out of money. Starting with only one $10/month option, LifeLock needed to drum up a lot of subscriptions. Todd became excellent at utilizing PR opportunities and is most well known for giving out his social security number to prove his confidence in their product.
What You’ll Learn:
- The two instinctual things you need to be a successful entrepreneur.
- The importance of a mentor and what they can teach you.
- How ego is the downfall of many business leaders.
- How LifeLock continued to grow through the recession.
Favorite Quote:
“Almost every job I’ve ever started, I had no experience at beforehand.” -Todd Davis
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The Capital Stack
All Things Tech Investing and Value Creation
Early growth investor David Paul interviews the world's greatest ecosystem, learn how to start and scale your own business, and find an edge in today's capital markets. To connect with David, visit:
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DISCLAIMER:
David Paul is the founder and general partner at DWP Capital. All opinions expressed by David and podcast guests are solely their own opinions and do not reflect the opinions of DWP capital. This podcast is for informational purposes only and should not be relied upon for decisions. David and guests may maintain positions in the securities discussed on this podcast.